I don’t think they are budging much due to supply and demand. It takes some work but I called and dealt with every Hyaundai dealership in my area for weeks to give me leverage, like “well this place is offering me this..” I think it did help bc some were marking up and not budging (ie. 50k for Limited FWD) and I got LIMITED FWD for 47.5k. That may still be overpaying, but it was the best price I could get in my area after a lot of haggling with different dealerships. I’d also suggest waiting til last day of a quarter (next one is September 30th), or last day of the month, because they will be trying to make their quotas and more likely to give you a deal if you’re willing to walk. The challenge is if you are looking for very specific specs and interior/exterior colors and there are only so many released to dealerships right now, so it’s like finding a needle in a haystack already. If I could have waited a year or two, maybe that would have been better, but we needed a new car now. They will also give you 500-1000 off of you are military and 500 off if you own a vehicle from one of their competitors like Toyota, so make sure to ask for that.