[Fabster]

Hyundai has dropped their latest advertisement that will air during the Super Bowl. Its a great commercial and the brand new Palisade is front and center. Anyone tried out their Shopper Assurance on a newer vehicle? Calling on Jason Bateman was a great choice.

 

[Scotty]

You know Super Bowl spots are losing their appeal when even FCA pulled out for the first time since 2009.
was this really a good idea for Hyundai?

 

[Jakestone]

Great ad and one of the most witty and original marketing pieces I've seen in awhile from an automaker. Hyundai hopes that their SA can remove a lot of the anxiety-inducing work of buying a new car, and it could be a game changer for them. Found a good overview of it here. https://www.cnet.com/roadshow/news/2019-super-bowl-hyundai-shopper-assurance-nationwide-new-car/