My negotiation was molded by the fact that there weren't any of the Moonlight Cloud with beige models which is what my wife wanted and she almost settled on a black/beige one if one could be found. I already had a verbal agreement with one of our local Hyundai dealers for $48,500 so I was looking to beat that number if possible but was ready to pay that if a Moonlight Cloud with beige could be found. Via CarGurus app I searched and located two Moonlight Cloud with beige in the Miami area and emailed them to inquire about them. Once on the phone I offered 48,000 take it or leave it, the salesman told me he will talk to his manager and 30 mins later he texted me the figures adding up to $47,999.95. I didn't reply to the text right away because I was busy, but it worked out well because he called me to get my reaction. I said, "do me a favor, send the itemized out the door quote so I can see what is what" and from there it was a done deal. Hope that helps.