I really like the brand actually, and this is my 4 Hyundai: Sonata, Santa Fe, Santa Fe XL and now a Palisade.
My wife has an Elantra GT that she loves.
Reasons include maintenance costs, security and the fact that insurance is much cheaper than the other brands (less fatal accidents in Canada on Santa Fe XL was a major component)
Palisade insurance (unfortunately) is almost $90/month extra due to the new vehicle effect plus the amount of electronics there (probably)... But stil this is less than the other ones.