Consider that at the last count (as of the 17th of Sept) Hyundai has sold 9,962 Palisades. This number in a market saturated with SUVs. Did Hyundai underestimate the appeal of the Palisade? A a delighted owner of a Limited AWD I must say yes.
Eh? The Palisade only went on sale at the end of June/early July. They just started ads on TVs for the Palisade with the beginning of the NFL season. That's pretty quick considering they normally wait a little while to build up inventory. The 2020 Ford Explorer went on sale a little before the Palisade and Ford is also using the beginning of football season to start advertising. Hyundai is on target with regards to promotion.I get the feeling that there was way more promotion of the Telluride than the Palisade. I don't think they underestimated the appeal of the Palisade, I just don't think they've promoted it enough.
Maybe it's just bad luck for me but I've seen more stuff on the Telluride than the Palisade, but that's very fair that the Palisade has only been on sale since June/July. It's definitely an incredible SUV don't get me wrong. Along with the NFL season I can't wait to see what other kinds of marketing Hyundai does for it.Eh? The Palisade only went on sale at the end of June/early July. They just started ads on TVs for the Palisade with the beginning of the NFL season. That's pretty quick considering they normally wait a little while to build up inventory. The 2020 Ford Explorer went on sale a little before the Palisade and Ford is also using the beginning of football season to start advertising. Hyundai is on target with regards to promotion.
As to the Telluride, I actually don't remember seeing a TV ad for it until recently and it's been for sale for several more months.
I think the popularity of the Palisade is a testament to the quality of the product. Just read/watch the reviews. And they most certainly underestimated its popularity, even in South Korea. Hyundai can't keep up with the demand.
You're mostly correct, but I'm not sure where you're getting that the Telluride is not being exported yet. For example, there is a recall on the Telluride because Middle-East-spec seat belts were installed on US models. So it stands to reason that they are building it for export. It seems available based on Kia UAE's website. So there could have been some on this ship.Sorry lots of misinformation in this post based on some poor early reporting.
1) Ship is in fact owned by Hyundai Glovis a shipping subsidiary
2) There were a few Kias on board and ‘other car makes’ which have not been disclosed.
3) The Kia Telluride is made in West Point, GA and no Tellurides there are being exported at this time. So there would be no reason to have them on this ship.
4) There were no Hyundai’s on board the ship so no impacts to production or supply that would be impacting any vehicles in the US.