I think the days of below MSRP are gone…especially on the higher trim levels. It seems like MSRP is about the best you can do these days. If the car is on the dealers lot and not sold it probably has a market adjustment or dealer add ons. Just be careful when you look and call because there are dealerships that will offer it to you at MSRP but then expect you to finance with Hyundai at outrageous rates. If you try to use your own financing or pay cash then they tack on 10% to the sale price.Hi, I am looking for either SEL Premium or Limited. AWD is a must for us as our family is up north. Looks like all dealers in my area selling at least 5k over MSRP. Please share your experience of dealers selling at or below MRSP. I am thinking at extending my search outside my state.